Dairy Queen® will host the Fifth Annual Miracle Treat Day throughout the U.S. on Thursday, August 5 when $1 or more from every Blizzard® Treat sold at participating locations on that day will be donated to Children’s Miracle Network, a non-profit organization dedicated to saving and improving the lives of children by raising funds for children’s hospitals.

"This is a momentous year for the Dairy Queen system as we celebrate the 25th birthday of our signature Blizzard Treat and the 70th anniversary of the Dairy Queen brand,” said Michael Keller, chief brand officer for International Dairy Queen, Inc. “Although the Blizzard is the featured treat of Miracle Treat Day, it's the children and Miracle Families who have overcome incredible odds that inspire us every day. Together, we can make a positive impact on their lives."

Dairy Queen continues to celebrate the birthday of its ever-popular Blizzard Treat touring 25 markets across the U.S. and Canada over five months in its custom-designed Blizzard®mobile. Shaped like the 25th birthday cup topped with an Oreo® Blizzard, including the red spoon, the Blizzardmobile has distributed more than 75,000 free new DQ® Mini Blizzards, all while raising awareness and funds for Children’s Miracle Network.

“Because of Dairy Queen’s commitment to children’s hospitals, children and families can enjoy the iconic Blizzard Treat on Miracle Treat Day and help sick and injured children at the same time,” said Scott Burt, president and CEO, Children’s Miracle Network. “We are grateful for the commitment Dairy Queen franchisees had last year on Miracle Treat Day in raising $4.6 million for Children’s Miracle Network Hospitals.”

Although the new Oreo® Brownie Earthquake® Blizzard Treat is the Blizzard of the Month for August, the original Oreo will be featured as the Miracle Treat Day “Blizzard of the Day.” The Oreo Blizzard Treat still reigns as the most popular flavor since the first one was served upside down with a spoon in 1985. All currently featured flavors will be available on Miracle Treat Day.

The Dairy Queen system is one of the top 10 contributors to Children’s Miracle Network raising more than $81 million since 1984. Last year on Miracle Treat Day, Dairy Queen locations across the U.S. and Canada raised $4.6 million for 170 Children’s Miracle Network hospitals. In Canada, Miracle Treat Day will be held on Thursday, August 12.

The incredible popularity of the Blizzard Treat led Dairy Queen to initiate the Blizzard Fan Club which has already grown to more than 2.2 million members (log on to BlizzardFanClub.com). For more information about Miracle Treat Day or Dairy Queen, visit MiracleTreatDay.com or DairyQueen.com.