Children’s Miracle Network Hospitals, a charity that raises funds for 170 children’s hospitals, is the beneficiary of a new hospital-themed social game that launched today: Hospitopia.  

Hospitopia, the freshman game created and launched by CausePlay, LLC, allows the end user to create and operate their own virtual hospital while generating real funds to help children across the country.  CausePlay will donate 10% of all game revenue to Children’s Miracle Network Hospitals. Users have the option to specify which Children’s Miracle Network Hospital they’d like to see benefit from their game play, earning that hospital special prizes and incentives while raising money across the network.

“With nearly 27% of the US population playing social games, the time felt right for Children’s Miracle Network Hospitals to expand its fundraising tactics into this growing space,” said Craig Sorensen, chief marketing officer, Children’s Miracle Network Hospitals.

Hospitopia will lead the social gaming 2.0 revolution by incorporating unique gaming features like a “video earning metrics platform,” which enables social gamers to view video content and earn game points. The platform allows organizations or advertisers to layer PSAs, movie trailers or promotions within game play, and the users earn game points while viewing the content. Hospitopia launched allowing users to earn special points by viewing the imbedded Children’s Miracle Network Hospitals PSAs.

“CausePlay is proud to have created a business model that not only aligns with nonprofits like Children’s Miracle Network Hospitals to give back to outstanding causes through game play 365 days a year, but also delivers the most innovative and interactive tools available through social gaming to ignite user interaction and satisfaction,” says Jonas Hudson, founding partner and President of CausePlay, LLC.

The game is also the first social game to launch using a proprietary tool for advertisers called Cause Integration. To capitalize on the benefit of tools like video earning metrics, CausePlay offers a unique marketing and branding technique that integrates advertisers into game play and offers game points to users for engaging.  Intersections Inc., a leading provider of consumer and corporate identity risk management services including  Identity Guard® ,its award winning identity theft protection service, is demonstrating its support of Children’s Miracle Network Hospitals by being the first corporate partner to sign on as a Cause Integration advertiser. 

“This is a unique opportunity for Intersections to give back to the community in a forward-thinking and interactive platform,” said Michael Stanfield, Chairman and CEO of Intersections. “We are grateful for the opportunity to help children in need while also educating consumers about safe practices for protecting their sensitive data.”

Learn more or play at Facebook.com/Hospitopia.

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