New Specially-marked Children’s Miracle Network Hospitals Kellogg’s Frosted Flakes®, Rice Krispies Treats®, Cheez-It®, Pringles® and Eggo® Waffles Boxes Feature Six Pediatric Hospital Patients and Plans to Raise up to $50,000
Co-Branded Boxes Will Be Sold Exclusively In Food Lion Stores
Beginning June 5, Food Lion stores will exclusively carry specially-designed Children’s Miracle Network Hospitals® Kellogg’s Frosted Flakes®, Rice Krispies Treats®, Cheez-It®, Pringles®, and Eggo® Waffles boxes. Kellogg will donate $1 to Children’s Miracle Network Hospitals for every four boxes sold, up to $50,000.
The specially-designed packages highlight six Children’s Miracle Network Hospitals patients:
• Blakeney, who suffered from developmental dysplasia of the hip, was treated at McLeod Children’s Hospital in Florence, S.C.
• Liberty, who was tragically struck by a car, was treated at Levine Children’s Hospital in Charlotte, N.C.
• Lexie, who had her gall bladder and appendix removed, was treated at Children’s Hospital of Richmond at VCU in Richmond, Va.
• Zac, who battled fungal meningitis, was treated at Carilion Clinic Children’s Hospital in Roanoke, Va.
• Lucas, who sustained life-threatening injuries in a car accident, was treated at Vidant Children’s Hospital in Greenville, N.C.
• Hugo, who was paralyzed during a wrestling tournament, was treated at Vidant Children’s Hospital in Greenville, N.C.
"Thanks to the generous support of Kellogg Company, Food Lion and their customers, millions of children like the six featured in this campaign experience hope and healing at children's hospitals every year," said John Lauck, president and CEO, Children's Miracle Network Hospitals. "Community support is crucial to the life-saving work our member hospitals provide, so we truly appreciate the efforts that help us help local kids."
In addition, Food Lion customers can also purchase paper Miracle Balloons at the register June 5-25, with proceeds benefiting the Children’s Miracle Network Hospital in their community. Food Lion has been a national corporate sponsor of Children’s Miracle Network Hospitals since 1991 and has raised more than $45 million for children’s hospitals.