Beginning now through Sept. 30, Love’s Travel Stops & Country Stores employees will be putting their hearts into raising funds for 89 Children’s Miracle Network Hospitals by asking customers to purchase $1, $5 or $20 heart icons.

Love’s raises additional funds by holding bake sales, pumping gas for tips, conducting in-store drawings and coordinating other fundraising events. In 2010, Love’s raised $1 million at more than 265 locations.

Like all Children’s Miracle Network Hospitals fundraisers, the funds raised from Love’s five-week campaign will help create miracles by funding medical care, research and education that saves and improves the lives of 17 million children treated at Children’s Miracle Network Hospitals each year.

Love’s has been a partner of Children’s Miracle Network Hospitals since 1998, raising funds for children’s hospitals through multiple fundraising campaigns totaling more than $4.5 million.