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Rite Aid has been a top fundraising partner of Children's Miracle Network Hospitals since 1994. One of Rite Aid’s core values is being a caring neighbor in the communities they serve, which includes fundraising for their local Children's Miracle Network Hospital. In May 2011, Rite Aid reached $50 million total raised for children’s hospitals, becoming only the sixth Children’s Miracle Network Hospitals sponsor to hit this milestone.
A favorite annual fundraiser is an executive carwash where all employees at the corporate office are encouraged to get their car as dirty as possible and then the executives wash it for a donation. Another popular fundraiser is a golf event in California that is among the top one-day golf fundraising events for Children's Miracle Network Hospitals. On a national level, Rite Aid has committed each year to selling the iconic Miracle Balloon and raises $5 million each year.