Walmart and Sam’s Clubs have raised more than $530 million for Children’s Miracle Network Hospitals since 1987 when ‘Mr. Sam’ agreed to allow the associates to raise money for children’s hospitals with the promise “the associates will amaze you.” Indeed they have.

Their first fundraising campaign for Children’s Miracle Network Hospitals resulted in an impressive $300,000, followed by significant increases each year thereafter. How do they do it? By asking customers and members to buy a virtual Miracle Balloon six weeks out of the year, hosting golf tournaments and a variety of other creative fundraising activities. Their passion pays off: In 2010, the Walmart and Sam’s Club associates raised more than $27 million for the 170 hospitals.

Dr. Margaret McKenna, president of the Walmart Foundation, says that Walmart’s support of Children’s Miracle Network is a natural extension of their concern for kids. “By supporting children,” says Dr. McKenna, “we are making an investment in our communities and our future.”

The future promises more milestone achievements in fundraising by the dedicated associates, customers and members of Walmart, Sam’s Clubs, Neighborhood Markets, Transportation Offices and Distribution Centers. They are a group of ordinary people doing extraordinary things!