Huffy, Supporter Of Children’s Miracle Network Hospitals, Teams Up With NASCAR Driver

Huffy Bicycles — supporter of Children’s Miracle Network Hospitals, providing battery ride-ons so patients have less stress as they “ride” into procedures — has expanded into motorsports for the first time, sponsoring Chase Briscoe, one of NASCAR’s up-and-coming rookie drivers.  Briscoe’s first career start in NASCAR’s highest level occurred in Daytona, where he piloted the #14 car  for Stewart-Haas Racing.

Chase’s on-track performance and the potential to be NASCAR’s next rising star certainly makes him an attractive partner, but it is off the track where Chase really caught Huffy’s attention. The relationship started in 2020 within the virtual world of iRacing. During the 2020 virtual racing season, Huffy promised Chase a monetary bonus for each race win. Chase won an amazing seven races. The big winner, however, was CMNH Levine Children’s Hospital in Charlotte, NC. As soon as Chase learned of the Huffy/CMNH connection, he was all in, making sure each race bonus went to the hospital. To this day, Chase continues to be outspoken and passionate about opportunities to give back and help others.

“We are proud to partner with Chase for his first season as a NASCAR Cup Series Driver to bring Huffy, in a small way, to the racetrack, “ said Kris Parlett, Marketing Director, Huffy Bicycles. “Chase is a determined competitor who inspires us with his warmth and hard work. He is a great embodiment of what Huffy stands for — family, fun, and enjoying the ride. Both his authentic personality and passion for the sport align perfectly with our brand’s ‘Live the Ride’ mantra.”

Huffy will be featured prominently on Briscoe’s helmet. In addition to showcasing Huffy’s logo during the races, Chase has a Huffy Everett Electric Bike with him trackside which gives his route from the garage to pit row a pedal-assisted boost.

An unlikely couple for sure — one is fast, loud, and gas-powered while the other is not quite as fast, quiet, and powered by humans — but this partnership is less about the mode of transportation and more about the thrill of the ride.