Anthropologie Celebrates Giving Tuesday with Experiential Pop-Up in NYC
Anthropologie announced a 1 day only pop-up for Giving Tuesday in Grand Central Station in support of Children’s Miracle Network Hospitals. The experiential pop-up, which will be open from 9AM to 6PM in Vanderbilt Hall, will feature an interactive display of the brand’s most beloved candles that will be available for purchase, with 100% of all sales benefitting CMN Hospitals.
“At Anthropologie, our hope is to couple the excitement of discovery with the altruistic spirit of the season, and our Giving Tuesday pop-up will do just that,” said Elizabeth Preis, Chief Marketing Officer at Anthropologie. “The holidays are at the heart of our brand – a chance to inspire our customers to celebrate in unique, creative, and inventive ways. Our pop-up showcases our broader campaign, #AllAGlowWithAnthro, with a festive environment and a curated assortment of our most whimsical only-at-anthro candles, while also giving everyone that walks through the door an opportunity to give back to a wonderful organization.”
On November 1st, Anthropologie announced Children’s Miracle Network Hospitals as their exclusive charitable partner for the 2021 holiday season. The brand pledged to match customer donations up to $100,000, and through their partnership with The Crafter’s Box, will create and donate over 600 holiday themed craft kits, inclusive of a light-up ornament, for children treated at CMN Hospitals nationwide.
100% of the funds raised through this partnership with Anthropologie will go to a local CMN Hospital.