Skip to main content

Brand Ambassadors & Influencers

Raising awareness with millennials is one of the main objectives of #ChildrensHospitalsWeek. One way we aim to do that is through influencer marketing. Influencer marketing is when a brand or cause partners with individuals who have large social media followings to speak to their audience.

To engage influencers, we will be sending them “influencer boxes.” Last year we earned hundreds of millions of impressions through these influencer boxes during #ChildrensHospitalsWeek with your help. You have the opportunity for your hospitals and organizations to send these boxes to influencers who you have relationships with at no cost. This year the box will include #ChildrensHospitalsWeek branded bandages, a patient story and a “Change Kids Health, Change the Future” t-shirt. This year you have the opportunity to receive the box first and personalize it with a note or other materials prior to delivering the box to the influencer yourself, or Children’s Miracle Network Hospitals can deliver the box directly to the influencer for you if you provide their address in the form below.

Influencers in your networks may include patients, parents of patients, celebrities, doctors, nurses, hospital employees or others. Examples of influencers with connections to children’s hospitals are shown above.

Kits will include #ChildrensHospitalsWeek bandages, a personalized note, a patient story and other Children’s Miracle Network Hospitals specific items.

There are a few requirements in order for an influencer to receive these boxes:

  • They must have at least 10,000 followers on their combined social channels (Instagram, Facebook, YouTube, Twitter, etc.).
  • You must supply their mailing address in order for Children’s Miracle Network Hospitals to mail the kit.
  • You should describe, in one sentence, what the influencer’s connection is to children’s hospitals.

You can submit your request for a box through February 15, 2020. Requests must be received by this time in order to order and produce kits in advance of #ChildrensHospitalsWeek.

If you have questions please contact Jason Myers, Director, Content Development at jmyers@cmnhospitals.org.