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Industry Thought Leader Highlight: May 2020

Throughout the year, Industry Thought Leader Highlights will recognize CMN Hospitals team members who are elevating Children’s Miracle Network Hospitals as a leading organization within the industry.

Congratulations to Lou Adducci, Director of Community for Extra Life, and Ashley Farkas, Project Coordinator of Digital Fundraising for Extra Life, who were guest speakers on a recent DonorDrive webinar focused on “Growing & Engaging Your Virtual Community.”

During this interactive webinar, Lou and Ashley shared the history of Extra Life and Extra Life United. Using tangible examples, they highlighted the variety of ways an organization can pivot from an in-person event to a virtual experience while keeping participant experience top of mind. They highlighted the value of agile methodology, providing insights to viewers on an innovative way to be efficient and create impact, especially in a limited amount of time.

Additionally, after identifying a need from the Extra Life community, Ashley designed an easy-to-navigate Extra Life knowledge base to incorporate FAQ’s and processes for participants. To enhance the customer experience, she and her team implemented a new chatbox on DonorDrive, streamlined their support process, and are integrating the Freshdesk application into other areas of their community experience.

In addition to the advancements the Extra Life community is making within the industry, CMN Hospitals has continued to support member hospitals through Children’s Miracle Network Hospitals COVID-19 Impact Fund. Since the fund was introduced, supporters have raised nearly $30K to support hospitals nationwide during this crisis. To learn more about the need of children’s hospitals during this crucial time, visit our website.

We continue to celebrate the impact that Children’s Miracle Network Hospitals and our programs make throughout the industry. Together, we continue to change kids’ health and change the future.

If you would like to learn more about CMN Hospitals’ leadership within the industry, please view the most recent articles in our series: