Skip to main content


This summer, we are partnering with Ferrero USA brands, CRUNCH, Butterfinger and Baby Ruth, on a campaign called “Raising the ‘Bar’ to Help Kids” that aims to advance children’s wellbeing. To kick off the campaign, all three Ferrero brands are reimagining their classic bar wrappers with limited-edition packaging designed by Children’s Miracle Network Hospitals Champions.  CMN Hospitals Champions are child ambassadors who advocate for the charitable need of children’s hospitals across the United States.

From now until August 13, 2021, CRUNCH, Butterfinger and Baby Ruth will be donating a percentage of the retail purchase price of participating products, up to $350,000, to Children’s Miracle Network Hospitals. Together, our collective impact isn’t just to protect the health of future generations – but also to manifest moments of happiness, as chocolate can help bring a smile to a kid’s face.

Mark Wakefield, Senior Vice President Marketing, Ferrero Mainstream Chocolate & Nutella shared his excitement around this partnership, “Just like the Children’s Miracle Network Hospitals, CRUNCH, Butterfinger and Baby Ruth aim to create moments that bring people together every day,” he said.

You can help us reach this $350,000 milestone to benefit kids’ health! Contribute to the cause when you buy participating Ferrero products (limited-edition and regularly packaged singles, share packs and fun-size bags) over the next few months.

For more information on the campaign, visit, and follow along on social with the official hashtag #RaisingtheBar2021 and brand handles, @CrunchBar, @Butterfinger, @BabyRuth


About Ferrero
For over 70 years, Ferrero has created products loved by generations. We’ve grown from a bakery in Alba, Italy into the third largest confectionery company in the world. Ferrero entered the North American market in 1969 and continues to spread joy with Ferrero Rocher®, Nutella®, Kinder®, Tic Tac® and Fannie May® chocolates. Ferrero Group expanded its portfolio in 2018 with the addition of Butterfinger®, CRUNCH®, Baby Ruth®, 100Grand® and other legendary chocolate brands.

We’re proud to be a family-owned company with 3,000 employees in eight offices and ten plants and warehouses in North America, including a cocoa processing plant in Brantford, Ontario and a planned chocolate processing factory in Bloomington, Illinois. Instilled in every aspect of our business is the entrepreneurial spirit of our founders, and their passion for quality, creativity, and innovation.  Follow @FerreroNACorp on Twitter and @FerreroNACorp on Instagram.