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CMN Hospitals Announces Radio Advisory Committee

SALT LAKE CITY, UT, Sept. 9, 2020 – Children’s Miracle Network Hospitals (CMN Hospitals), a non-profit aimed to fill funding gaps for critical needs at 170 children’s hospitals across the U.S. and Canada, has announced the formation of the CMN Hospitals Radio Advisory Committee. Comprised of leaders from some of radio’s best companies, this committee’s purpose is to collaboratively work together in order to best serve local children’s hospitals.

“Our radio partners play a major role in CMN Hospital’s ability to raise tens of millions of dollars each year for local children’s hospitals,” states Fleur Voruz, CMN Hospitals, Senior Director of Programs/Media. “During these unusual times, Radiothons and other related efforts remain at the core of what we do. Being able to tap into creative thinking of our Advisory Committee will allow us to adapt our approach to the current climate and explore new opportunities that benefit the local hospitals as well as our media partners.”

Jacobs Media Strategies served as lead consultants for the development of this group. The CMN Hospitals Radio Advisory Committee is comprised of the following members:

  • Tim Clarke, Vice President, Content & Audience, Cox Media Group
  • Roxanne Marati, VP of Sales, Entercom, Denver
  • Brian Philips, Executive Vice President/Content & Audience, Cumulus Media
  • Heidi Raphael, Chief Communications Officer, Beasley Media Group
  • Greg Strassell, Senior Vice President of Programming, Hubbard Radio
  • Jon Zellner, President, Programming Operations, iHeartMedia

Paul Jacobs, Vice-President/General Manager of Jacobs Media Strategies comments, “At the heart of every great radio station is its ability to not only reflect the local community, but also serve and support it. The relationship between CMN Hospitals, its local hospitals, and radio stations is an example of this model, and we look forward to collaborating with these giving leaders to explore ways of ensuring growth and support of children and their families in need for decades to come.”

The committee members will meet regularly for the period of a year to review fundamental practices, research, and make recommendations for the future of Children’s Miracle Network Hospitals media program.

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About CMN Hospitals:

Children’s Miracle Network Hospitals® raises funds and awareness for 170 member hospitals that provide 32 million treatments each year to kids across the U.S. and Canada. Donations stay local to fund critical treatments and healthcare services, pediatric medical equipment and charitable care. Since 1983, Children’s Miracle Network Hospitals has raised more than $7 billion, most of it $1 at a time through the charity’s Miracle Balloon icon. Its various fundraising partners and programs support the nonprofit’s mission to save and improve the lives of as many children as possible. Find out why children’s hospitals need community support and identify your member hospital at www.CMNHospitals.org.

About Jacobs Media Strategies:

Now, in its 37th year, Jacobs Media is a Detroit-based media research and consulting firm, specializing in radio, television, and new media.  The company is a leader in the connected car and its impact on media, while helping broadcasters identify digital opportunities through its national Techsurveys.  Jacobs’ mobile app company, jācapps, is a leader in developing applications on iPhone and Android devices for broadcasters, along with Alexa skills.  To date, jācapps has created more than 1,300 apps.

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