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Play Yellow Inaugural Wrap Up

Well that’s a wrap, folks! We are so excited to celebrate the formal wrap of the inaugural Play Yellow campaign. Play Yellow officially launched on March 13th at THE PLAYERS Championship and concluded over the weekend on June 2 with our flagship event, Play Yellow Sunday, at the Memorial Tournament presented by Nationwide. Play Yellow Sunday encouraged tournament goers and fans joining via social media to wear yellow and post about it to raise awareness for Children’s Hospitals. Participants were entered to win the signed Rory McIlroy bag that he used to win THE PLAYERS championship. We are so thankful to the team at the Memorial Tournament and Nationwide Children’s for being wonderful to work with and integrating the Play Yellow movement into the already incredible work that you do for kids. Also, huge shoutout to media partners like CBS and Golf Digest, corporate partners and celebrity partners for joining the campaign and helping to promote it nationwide.

Just because the formal campaign window has closed, doesn’t mean we don’t have plenty of activations that will continue throughout the rest of the year and into the 2020 campaign season. Follow us on @PlayYellow4Kids to hear all about the exciting events coming up with hospitals, golf tournaments, Corporate Partners and beyond. The last 6 months have been a whirlwind of creating a brand new fundraising initiative from scratch, integrating it into our network, making constant discoveries, bringing on new partners, and the list goes on. It has certainly been a learning process and we are excited to continue that process in 2020. We would like to extend a special thank you to Jack and Barbara Nicklaus and the Nicklaus team for your willingness and flexibility to participate in every idea, make introductions, and wield the power of golf towards helping kids in our hospitals. We look forward to the next five years as we near our goal of raising 100 Million Dollars for CMN Hospitals. Congratulations to Patrick Cantlay on the win at the Memorial Tournament presented by Nationwide!

 

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